022: Market monitoring
Keeping up with industry noise can feel endless—market monitoring done right brings clarity. In this episode, Brandon Giella and Parker Smith introduce Snapmarket’s Market Monitoring, a workflow that gathers, filters, and summarizes high-quality news and trends so you can guide your audience with authority. They unpack the pitfalls of manual research, explain how Snapmarket’s tool personalizes insights to your brand voice, and share how consistent market curation supports sharper, more credible content.
Key Highlights
- Real-world hurdles of staying informed as a marketer—why traditional research drains time and focus.
- How Snapmarket’s Market Monitoring automates news and trend curation, drawing on sources like WSJ, HBR, Bain, and McKinsey.
- Using Perplexity AI to customize weekly (or on-demand) reports based on your actual questions and priorities.
- Monitoring industry mentions, competitors, upcoming regulations, sentiment, tech innovations, pricing, investment, and more.
- Connecting curated insight directly to content workflows: podcasts, messaging projects, newsletters, and sales collateral—so your subject matter expertise always feels current.
- The practical value: less time tab-surfing, more time thinking and publishing.
Quotes
- “The challenge lies in assessing the correct quantity and quality of information generated from the modern web, forming a thoughtful perspective on that information, and then creating and publishing content that sufficiently cuts through the noise for your audience.” —Brandon Giella
- “We leverage Perplexity, an AI search tool, to run these routines ... if all you want is on our Monday update to see the summary for your question, then you can kind of monitor it that way at its most simplest form. But clicking into it, you'll see an expanded write-up from Perplexity with citations that you can click into and see the sources that are pulled.” —Parker Smith
- “Those market monitors then inform real-time conversations week to week that our clients have on their podcasts. Their subject matter expertise is paired with current events and market status so that it's magnifying the effectiveness and relevance of what their week to week content is.” —Parker Smith
References
